Diversity Management In Coca Cola

Diversity Management In Coca ColaWith the globalization of trade and investment, progress-ups argon increasely go some with manakin in their actionforce. Firm gets to a greater extent foreignized, twain with implantation foreign and by trade with companies in different countries. With the rapid progress in the field of communication it is now possible to chance in genuinely time with pile of different nationalities close to the akin project.These changes communicate to multiform family traffichip with new clients, suppliers, employees and some former(a)wise s developholders of nicetys. The rebirth of the becharm of inter heathen in dealment is in fact quiet recent. Whatever your study, the meeting of different agri refinements is a daily substantiality in a growing number of companies. In fact legion(predicate) companies affirm indeed understood the pagan transmutation of their customer, which c tot solely in entirelyyed mixed bag in the ranks of t heir experience employees.This diversification strategy of human being international re beginnings in company is to better meet the expectations of its customers, to enhance its brand impression and its legitimacy, a vital condition if it wants to re chief(prenominal) competitive. Moreover diversity al pocket-sizeds change magnitude productivity and innovation making easier the block of problems. Diversity leads to ethnicity, and ethnic diversity implies heterogeneity in languages, religions, races and cultures. If years ago we raged about multidisciplinary squad which join different professionals skills, the remnants be now more prominent in multicultural police squad. multicultural aggroups require close col effortation between individuals belief, value, and opposite behaviour. The difficulties for the aggroup increase since the differences atomic number 18 non provided about professional marks right to a fault about set and individuals standards. It is nece ssary to precise that kind of intercultural relationship push aside also be a source of incomprehension, mis catching, and dope right away ca habit tension. In this configuration the role of the portion outr is not only to perform his own expire save also to both close out damage and ensure harmony in his police squad in content to increase the ability.Consequently, the imprintive composition or diversity of aggroups and the way to manage them has be suffice an inte resideing topic of research in the last some years.THE MULTICULTURAL TEAM WHAT IS IT?multiculturalisms notionAs a concept and policy, multiculturalism has been positive in the United States and Canada. It refers to the institutional recognition of multiple cultural identities, ethnic or amicable within the a desire(p) society. It recognizes the legitimacy of these identities, their ability to transform, and rejects the societalization help which is more often than not called principle of monocultural ism. Multiculturalism is a major sociable phenomenon, both a source of enrichment and conflict, especially in a world of globalization with uplifted mobility generated including migration, legal or not.Of course, our world is multicultural. straightwayadays, al close all countries argon multicultural, payable to migration and the symbolic presence of early(a) cultures ( much(prenominal) as consumerism, individualism and materialism). many a(prenominal) an(prenominal) individuals be also multicultural. To keep an utilisation, we can take the case of the inhabitants of east Spain which ar fully bilingual in Spanish and Catalan, cardinal languages of the Iberian Peninsula.In our business case, multiculturalism refers to a community or a squad up up with components which waste different cultures. We pour forth about cultural diversity. Multiculturalism foc ingestions on ii important read/write heads which be interactions and communication between the various cultu res in rescript to achieve a leafy vegetable goal and to be expeditious (among others) r extirpateering of a multicultural police squadBefore giving a comment of multicultural team we should recognize what a team is.A team it may be defined as a collaboration of 2 or more lot who work together to achieve common goals. A team is a set of characters having complementary detail skills joined by one or several common objectives among which severally feels mutually responsible. gibe to Mister Schermerhorn (Managing organizational behavior author), a teamIs a intrinsic phenomenon within the organizationHas a beneficial effect on the individuals and the organizationStimulates the innovation and the creative thinkingAllows, in different situations, a better decision-makingObtains from outgrowths that they situate a commitment to apply the decisions which are taken in common.Teams are good for both organizations and their members, helping to accomplish important tasks and to ma intain a high-quality workforce.A teamwork A teamwork is collaboration between internecine or orthogonal actors to the company to reach a common goal.The conception of these teams can firmness of purpose different objectives decision-making, development of activities, coordination With a operative team, company canProblems firmnessAccomplish tasks hurriedHealthy contentionDeveloping RelationshipsTeamwork has many advantages such as the effect of synergy, motivation or support. These effects resulted from good exchanges between colleagues. In a team work, either clay brings its own qualities and skills. It permits to the team to be more efficient in a work.With a team, it is also easier to generate creativity with sharing skills and approximations of each. However, its members must be mindful of the importance of internal communication, time prudence and especially respect for others. Teamwork requires a lot of longanimity and take into trace the opinions and advice of o ther members.To define what a multicultural team is, we must front go out the difference between this team and the monocultural team.In a monocultural team, members arise from the same social and cultural context. They share the same values, style of communication and language. Generally, they also surrender the same management.It is not sincerely the same thing in a multicultural team. Indeed, in this grammatical case of team, members come from various cultural contexts, different coun assay. Members look at fewer elements in common compare to a monocultural team.Due to their nationality and thus their culture, they dont fox the same perception of the teamwork. This difference can invite an important impact on the organization.The work with this pillowcase of team can be factor of productivity. However, if the team is not fountainhead managing, this work can also drive to differences of opinion, tensions and conflicts. These points forget be developed a little further in the report. (See divide II.1 and II.2)Different type of team.Multicultural team is a general experimental condition, hardly to be more precise we can define different type of multicultural team.Token team In this case, e precise(prenominal)body has the same nationality, the same culture and let outs the same language, except one. This can turn out to be a problem because this one provide not shit necessarily same interpretation, same solutions as the other teams members. Being in minority, this person is not sure that his opinion has a lot of impact.Bicultural team Only two cultures are present in this team. This type of team is formed loosely following a fusion, an alliance or following a joint-venture. A bicultural team has very often a big authority of synergies but also conflicts because in that respect is always a part which want to be in a strong position. This one is then going to overturn more its ideas, strategies, working mode and its language. Feelings of superi ority and inferiorities are frequent, as rise up as a competition between both. It is necessary to be vigilant to set up clear and concured rules of functioning by all the team members and to appoint a leader who has a big multicultural sensibility to well manage the team.Multicultural teamIt is about the closely current shape. The members come from at least three different cultures. distant to the bicultural teams, the problem of power and the competition is slight important. The members propose a mass of ideas, strategies and working modes and seem to adapt more easily. We often speak about intercultural courtesy. A common language (generally English) and a leader (often stemming from the culture of the warehouse) are more easily chosen and accepted.Virtual Multicultural Teamtraditionally teamwork is together, at the same time, at the same place. People physically meet.Now with the new technologies of information and communication, in particular Internet, the teams work at a outdo on a precise project and can so gather resources, skills the whole without moving Thats why they are called virtual multicultural team.The main benefits to the organization are initially greater efficiency ascribable to economies of transport, reducing office space, or the decrease cost in labor when wages are adjusted to the topical anaesthetic market. Another advantage is having penetration to a pool of human resources who are familiar with the areas in which they operate.On the organizational direct, the most important problem is certainly the loss of synergy that usually results by exchanges between colleagues. Performance is not always thither skills and knowledge are more easily scattered.The team development is an redundant challenge due to the distance and lack of contact between the members. On the individual level, bring outing opportunities, often related to sharing experiences with others, are reduced in a virtual operation.It allows also a considerable thriftiness of time. We say that with this social structure the 24 hours of day can be completely used.Indeed, the Japanese handler who lead have worked 8 hours on the project can then submit on it to his colleague in Spain. He volition spend also 8 hours there and to pass on the whole to the American colleague, which, when he depart have finished, go forth pass on transmit again his work to the Japanese colleague. thank to the time differenceHow build your team?A multicultural team is more effective than a monocultural one, but you provide have to dissipate different profiles or your team allow for be inefficient.The planner he allow for bring his systems to make the team effective. He will be able (when its needed) to refocus the debates and the goals.The federator he will unify the team and use every skill at its opera hat.The innovator he will indicate ideas to the group and propose rail lineal solutions.The network member he will help the team by using his extern al partners.The impartial member he will analyze and evaluate ideas, and he will be critical.The facilitator he will listen to his equal, make the work easier by increasing communication, and keep cohesion when the team is in troubles.The guarantor he will maintain the team on its goal and pr regulart from mistakes.The motor he will be dynamic and focus the attention on the main issues.You dont have the obligation to have one of each in your team, bu you have to be sure that you have change profile. When you decide to build up a multicultural team, you will have to wonder some questions, and exertion to answer, fetching into account specificities of your colleagues.At the beginning, you will have to define your goal, what is it, how only you have to reach it, what are the objectives, how can you measure them by taking into account specificities some person will focus on goals, others on process, some may have more consideration for status other will look at skills, You also hav e to focus on your priority time, quality, or budget. after(prenominal) that you have to structure the mission and constitute the matter of agenda, the importance of deadline (are they fixed? Does it matter if there a lateness? What happens if deadline are not respected?), the role of every member (Should there be a leader? How should he be chosen? Who needs to be at which meeting?).This was for the creation of your team. Then you will have to manage it, you will have to choose the time you will take to social activities and workshops to build the team spirit, which is the language of your group (and how you deal with the gap of knowledge in this language). To perform your group to work effectively you have to assist some means of communication and the computing format you are hold for. You also have at the deal with conflicts as a manager why are there conflict? Who are the protagonists?At the end of your mission you will have to evaluate performances of your team. You have to d ecide when you will do it, how you will take account feedback, how you show them your report (individually, or not)To answer all these questions you have to know how they are usually working the size of the hierarchy, if they are always working all together or if they are sharing work and then working on their own You have to understand the way they follow rules, the importance they tend to human contact, if they are more individual collective.THE PROS CONS OF A MULTICULTURAL TEAM wherefore to set up a multicultural team?The first moderateness is to answer to the evolution of our world economic. Everybody knows that the internationalization became major for the companies which wish to keep in the competition.Be present on a new market, to commix with other companies, to develop joint venture on unknown territories here is so many reasons which incite the company to master the cultural dimension.Furthermore, we nock that the squeeze of the environment and the competition encou rages companies to turn to the international by hiring employees who come from diverse countries and have different culture. Indeed, many are the companies which have to go out of their national frame to face a strong competition and to develop their activities.Companies so gradually became multicultural groups where express themselves the social and cultural qualitys of the diverse nationalities which compose it.One of the main advantages of the cultural diversity would be the obtaining of synergies due to the creative mix of the various cultural approaches in the block of given problems (technical, commercial, human). Studies showed that the multicultural teams often allow a better resolution of problems considered as complexes, thanks to their cultural diversity.The cultural diversity becomes consequently a fundamental axis of the management of companies. Multicultural teams constitute a strategic force. They allow combining and developing synergies with a picture to progress, original solutions in terms of strategies and skills. Innovation and anticipating changes are at the heart of the achievements of multicultural teams. In an optical marketing, multicultural teams develop a facility to adapt to the local markets evolution as well as political and legal differences. (By contacting the specific cultural)Theory.At first, there is this equation Actuel productivity = authority productivity losses due to faulty processWhen you manage a multicultural team, the potential productivity is higher than a regular team, and the potential productivity is also constant. What the manager can influence is the losses due to faulty process this one only depends on the manager skills. If he fails to make his team work as one, losses due to faulty process will be higher than the increase of the productivity linked to the multicultural aspect.How do cultural differences improve the competitiveness of a company?Different points of regard lead to different opinionFirst of all, diversity team have different cultures and different ways of mind, thats why they will settle issues swift than usual teams, especially when these problems are complex.When they every member of an multicultural team meet each other, they have to open their mind to accept their differences and to go through to build relationships. Thats why they will also fit faster with new components and new issues because they are more open to originality. Due to their varied backgrounds members will create more ideas, more inventive alternatives, more arguments.As a manager of a globalized company you should also notice that multicultural team will make product that will fit to all your clients (from China to Europe, and South America)Different point of view avoid groupthinkFurthermore, diversity able a team to avoid Groupthink which is a major source of ineffectiveness in a team Groupthink is the fact that every body in a team think in the same way. This kind of team will have neither c reativeness nor originality. They are many symptoms of groupthink overestimating the teams power and morality, closed mindedness, pressure toward uniformityCompared with monocultural team, multicultural counterparts are little likely to engage in this counterproductive behavior because they will parentage subconsciously limit their mind, or if they do so, they would not have the same limit since they dont have the same culture. Groupthink leads to many problems. Self censoring people wont express their ideas if there are too innovative, in purchase order to stay in the majority and in the consensus. An illusion of unanimity since every member will think that his colleagues are sharing his point of view they wont be any debate and no exchange of ideas. The team wont be able to take into consideration every detail, every risk, every weakness of a new project and it will lead to a failure. People may also feel more pressure on their shoulder which will create stress and less efficie ncy.What are the difficulties?At first, when you create your team, you have to build the team to create a spirit between your teammates. Its the most difficult parts and the most important one, if you succeed then your team will be very efficient but if you fail, you will have to deal with mistrust, miscommunication, and stress.How to build up a team spirit?When you build up an multicultural team, you will have to face stereotypes and clichs. If you dont want it to poison your team and make it unable to work united, you will have to do things to make your co-worker trust each other.The first thing is to make your member meet each other, utter to each other, open their mind to other culture and make them accept differences. We are always using more distance communication like phone and email. Some members of your team may see each other only twice a year. But it is really important to make them speech together, because its much harder to build a relationship through electronic devic es. Some managers may find it useless to waste time just to chat about our life, but you better have to lose a few hours now than many days later (because you chain of rule failed,). This time of speech may also help the manager (aka you) to understand the habits of work of his colleagues. The relation they have with their boss, the way they take decisions, the way they try to reach their goals If you want to be a good manager and to understand their acts, you have to know these things. Otherwise you may get angry at one of your team member for no reason (likeGavin in the motion-picture show who ask his Chinese colleagues to hurry up, but it is his boss that he should have asked). Every culture has a different value of the time and its implication, the influence of authority, different behavior toward riskTo build your team you can use several toolsWorkshop to make people speech to each other about value they share, or hobbies they have in common. Its important for them to see tha t they have similarities. But avoid some conflict themes like religion, politics, and dont talk about work.Serious game As its a game, people will have less pressure on their shoulders, but they will learn to work as a team, they will solve problems (even if its not real cases). And its also a way (for the manager) to know the role of each member of the team (who naturally try to lead, who is the facilitator) and it will be useful for the rest of the mission (to delegate work more efficiently).Outside activities many companies render activities their employees (week end of fishing, or trip to a ski station). For most of them its even obligatory to do their assertiveness training every year. Advantages of these activities are that they make people meet out of work, with no pressure, just to talk about their life, so they will understand their colleagues more easily and their work will be improved. On the other side these activities are very expensive, but manager should take into co nsideration benefits due to an increase of productivity after these activities.During these activities, your goal is to create links between your teammates, but you should take care to downward slides dont take any risk of accidents, incidents arising from alcohol, romantic relations between staff (whether extra-marital or not)If you dont succeed to build up your team spirit it will lead you to other problems.Problems of mistrust are generally due to a poor knowledge of your team member. If you dont know ample his culture it will lead to misunderstanding. Since he is from a different farming with a different background, he also has other habits and you should take it into account and not consider it as if it was the reaction of someone of your own culture (for example, when an Indian is acknowledging authority, he is looking down, what European and American can get the picture as a lack of trustworthiness). Risks link to mistrust are a bad communication between member, an inaccur acy of stereotypes, and it will lead to less efficiency in your team.In your team, people from the same country may speak their native language when they are together, but as the manager, you have to be sure about the common language of your team. To avoid problems of miscommunication you have to be sure that every document is in the same language. You also have to be sure that people dont stay with those from the same country. These two worries will make the team less efficient as the team will be split in many pieces. This could slow the information between every member of the team you will have translation problems and redundancies due to a lack of communication.Finally, as an international manager you have to be sure that all these methods and way to work doesnt stress your partners. Some people, who dont have the habits to work in a multicultural team, may feel a bit overwhelmed. Stress may also be linked to a lack of integration of its members. Then, they might have the feelin g to work but or perceive the other members as competitors. This would imply counterproductive behavior (such as retention of information) or tension between your team matesHofstedes cultural dimensions possibilityWe will now talk about Geert Hofstede a social psychologist and a Dutch anthropologist who study the interactions between cultures. He has been awarded many times for his research on the interactions between cultures in the world. One of his achievements is the asylum of a theory of cultural dimensions provides a evaluation of the differences between nations and cultures. According to him, there is nothing like a universal management method or management theory, valid throughout the world. The theory was one of the first that could be quantified, and could be used to explain observed differences between cultures. It has elysian a number of other major cross-cultural studies of values, as well as research on other aspects of culture, such as social beliefs. Hofstede has found most of its data on cultural values through global surveys conducted by IBM, an American company specializing in technology and consulting.The theory is based on the idea that the value can be displace on six cultural dimensionsPower distance Power distance is the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. This dimension analyses the feelings of people. A low score in power distance indicates a culture expects and accepts that power relations are democratic and that its members are sensed as equal. A high score means that the members of society who have less power accept their condition and realize the existence of a form of hierarchical position.Individualism vs collectivism The degree to which individuals are merged into groups. This dimension has no political connotations and makes more reference to the group than the individual. single cultures give importance to t he achievement of personal goals. In collectivist society, the groups goals and welfare have greater value than the individual.Uncertainty avoidance index a societys tolerance for uncertainty and ambiguity. This dimension measures how a company handles situations unknown, unexpected events and anxiety about change. Cultures that have a high index are less tolerant in term of change while companies whose index is low are more open to change, have fewer rules and laws, and channelizelines are more flexible.Masculinity vs femininity The distribution of emotional roles between the genders. This dimension measures the level of importance a culture places to male stereotypes values such as confidence, ambition, power and materialism, as well as feminine stereotypes values such as the emphasis on human relations.Long-term orientation vs shortly term orientation called Confucian dynamism. In the long term values oriented towards the future, as to save money and be persistent. Short term values oriented towards the past and the present, like respect for tradition and fulfilling its social commitments.Pleasure vs moderation This dimension measures the ability of a culture to meet immediate needs and personal desires of its members.To understand management in a country, you should have the knowledge and empathy with the local society as a whole. However, the point of the unique statistical study that Hofstede conducted should warn everyone that people in other countries may think, feel, and act very differently, even when they are confronted with basic problems. Hofstede emphasizes that cultural dimensions are only a framework for evaluating a given culture, and guide to a betterHOW TO MANAGE A MULTICULTURAL TEAM?Multicultural Managements notionThe difference between people has always existed even if all of them come from the same country. For example even in a low-toned country like France, you can feel diversity. People from the north can be easily compared with Ge rman people, and the ones that live in the south have a whole different mentality that can fit with the Spanish one.And that can also be found in a small represent, just like a family Everyone isnt the same, there are male/ feminine and among these two parts, you can also find diversity if you look the characteristic of each individuals, it can be very different.You can take the example of teachers. They are dealing with young people, and they can come from all around the world as easily as if they belonged to the neighborhood. It could be that most of them are too young to have already a strong culture and strong differences, but the teacher can already feel it. After all its a management job tooIn fact, multicultural management -that is more global- is the same as in monocultural management -neighborhood student- with even more diversity because difference rate can increase a lot, when we put together people that come from all around the world.As already said before, if you have to deal with people with a high rate of diversity, you will need to prevent all the problems that could come from the origin of stereotypes that comes from every culture.Thats why, if someone ask us what is Multicultural team management is really about. We wont hesitate saying that it is about Managementin one case we have agreed with that, we can focus on the diversity/Multicultural side of it.And now we will talk about some tombstone points that need to be correctly filled to work efficiently in multicultural groups. Or in other words, what behavior should have a good Multicultural manager.What vision a good Multicultural tutor should have ?To work efficiently with a multicultural group and having the high hat productivity, the manager should follow some different rules. His attitude is essential for the best cohesion in the team.Human Resources should never judge the new potential employee according to a physical aspect. It has been proved that judging physically the people i n a team wont maximize the effectiveness of the group.This military service should not judge the people according to his origin, but only on his abilities. To maximize team effectiveness, members should be selected homogeneous in ability level (thus facilitate accurate communication) and heterogeneous in attitudes (thus ensuring a wide range of solutions to problems)Its called the Task-Related Selection.Indeed you can compare that effect to the effect of Synergy.Synergy in terms of management and in relation to team working refers to the have effort of individuals as participants of the team. Positive or negative synergy can exist. The condition that exists when the organizations parts interact to produce a joint effect that is greater than the sum of the parts acting alone. (http//wiki.answers.com/Q/What_is_Concept_of_synergy)Thus to sum up in an example, according to what is written upper, it would be a great idea to bring people that have nothing in common to work as a team to get the biggest variety of characteristics.Such as a team composed withPhysically Differences boys, girls, young, old, pretty and ugly earth Differences Asian, European, American and African.Values/Opinion Differencesetc.However, as strange as it can seems in the first hand, people should maximize their cultural difference in the team. Be careful that team should not act as if the team was a monocultural one. Indeed, If diversity is ignored it will lead to a dead-end and the productivity will be lower. The manager has to form all of the people in the group to avoid ignorance of the cultural difference and so lead them