Insights into Coming of Age in James Joyce’s “Araby” Essay

In James Joyce’s short story â€Å"Araby†, the nameless, first person main character states at the end, â€Å"Gazing up into the darkness I saw myself as a creature driven and derided by vanity; and my eyes burned with anguish and anger† (Joyce, page ? ). He reaches this insight only after allowing the object of his desire, Mangan’s sister, to overtake his dreams, his thoughts, and his entire life, describing such sentiments as seeing â€Å"the soft rope of her hair tossed from side to side† (Joyce, page ? ) to the night he speaks with her about the Araby festival in the light from the porch which â€Å"caught the white border of a petticoat, just visible† (Joyce, page ? ). By the time he finally reaches the bazaar and finds it closing up for the night, he realizes that his quest to please the girl is not only irrational, but has caused him to forsake things such as his education, describing it as â€Å"ugly monotonous child’s play† (Joyce, page ? ). He had no care for his uncle, worrying only that the uncle would be in home in time so he could attend the festival. The narrator experiences such a let down when he arrives at Araby that a sudden truth emerges: he is not able to please Mangan’s sister and to allow this desire to overrun his life is both pointless and an exercise in vanity. In this respect, the narrator of â€Å"Araby† is much like Sammy in John Updike’s â€Å"A&P†. Sammy, too, begins the story by relating his interest in â€Å"Queenie†, the bikini-clad girl who is shopping in the A&P grocery store where he works. After Sammy witnesses the other patron’s shock and his boss’s rudeness, he is determined to stand up for the girl and her friends in the hope she will notice his bravery. In the end, however, the girls are long gone by the time Sammy quits his job and leaves the store. Sammy, much like the narrator in â€Å"Araby†, realizes his desire should not be the deciding force in his life, but rather it is his own convictions and beliefs which should dictate his behavior, determining â€Å"how hard the world was going to be to me hereafter† (Updike, 36). A key difference between the two main characters is the level of their devotion. The narrator in â€Å"Araby† necessarily exhibits a more distant, but more deep, level of emotion for the object of his desire, based on the time period and setting of the story. Because he is less worldly, he does not imagine anything more tantalizing than what her hair feels like or what her knees might look like beneath her petticoat. Sammy, on the other hand, is more desirous of seeing a lot more flesh and less interested in behaving romantically. Again, this is certainly due to the difference in years between the stories as well as the acceptable society norms of their respective time periods, but it also illustrates how much deeper a more innocent love can be.

Transportation in the Philippines

About 14 percent of the 158,810 km (98,110 mi) of roads in the Philippines are paved, this is in spite of the difficult mountainous terrain. In Metro Manila, there are many modes of transportation available. Buses, jeepneys, LRT, and taxis are readily available for use in getting around the city. Buses are available with air-conditioning or without. The price for riding in air-conditioning is about double what you would pay for riding without and use certain main routes. There are also charter bus lines available for those wanting to travel outside Manila. The most popular mode of transportation in Manila is the jeepney. As the name implies, it is basically a colorful jeep that looks like those used by the Americans during World War II. They have regular stops, as do buses, but will also stop if they are flagged down. Taxis are air-conditioned and can be found practically anywhere in Manila. On occasion a driver will say his meter is broken, if so, traveler beware! It is time to get out and find another taxi, as you will probably get overcharged by this scam. If a person traveling to the Philippines wishes to travel by car, but not in a taxi, they can rent a car, but need to have a valid international drivers license. For travelers staying in deluxe hotels, many offer limousine services. The LRT (Light Rail Transit) is the best way to get downtown and get around in Manila. It's relatively inexpensive and is very fast. In addition, the PRN (Philippine National Railways), which run by the state, is also an option for those traveling out of Manila. Railroad tracks cover about 1,060 km (660 mi) of the Philippines, and is limited due to its being mainly on Luzon. An option for traveling between the islands is to use ferries. For travelers not wishing to be on water, airline travel is another option since there are over 40 major provincial airports. The Ninoy Aquino International Airport (NAIA) is just a kilometer from the Manila Domestic Airport and is about 7 miles from the center of Manila. NAIA also has many amenities from a medical clinic to banks and postal service in addition to duty-free shops, souvenir shops, tourist information centers and more. The airport in Cebu, Mactan International Airport (MIA), is about 45 minutes from the city's center and has duty-free shops, tourist information centers like the major airports in Manila. Roughly a fourth of the airports in the Philippines have paved runways – out of 262 airports, 75 runways are paved. PAL, the Philippines Airlines, is the national air carrier and serves Manila with links to 12 cities in 7 countries. It also has daily routes to 17 local cities. Major airlines from other countries also serve Manila. In addition, Cebu has chartered flights from Japan, Hong Kong and Singapore. For chartered travel to smaller locations, there are several carriers available – Cebu Pacific, Asian Spirits, Mindanao Express Airlines, and SEAir, Incorporated. Cruise ships are served by Manila, with inter-island ships connecting Manila to other major island ports. The busiest seaports are Manila, Cebu, Iloilo, Davao, Cagayan de Oro and Zamboanga which are a part of the 3,219 km of waterways and seaports.

Eth 125

Write a 1,400- to 1,750-word paper that answers the following questions:  · What information about diversity in the United States has helped you better understand or relate to others in ways that you may not have in the past?  · Have you learned something new about your own racial, ethnic, or cultural history?  · Trends in immigration will continue to shape the demographics of the United States. What will the U. S. population look like in the year 2050? Why do you think so?  · What challenges does the United States face due to the diversity of its people? What are the benefits of such a diverse society?  · How can we foster a climate of acceptance and cultural pluralism in the United States?  · In what ways does the media perpetuate stereotyping and prejudice? Provide examples to support your assertion. (Citations Required)  · In what ways does the media help foster appreciation for diversity? Provide examples to support your assertion. (Citations Required)  · How mig ht individuals and the United States work together to reduce prejudice and increase appreciation for diversity? How might you change your own behaviors to be more inclusive and pluralistic? Title of Paper Begin your paper with the introduction. The active voice, rather than passive voice, should be used in your writing. This template is formatted according to APA Style guidelines, with one inch top, bottom, left, and right margins; Times New Roman font in 12 point; double-spaced; aligned flush left; and paragraphs indented 5-7 spaces. The page number appears one inch from the right edge on the first line of each page, excluding the Figures page.Headings Use headings and subheadings to organize the sections of your paper. The first heading level is formatted with initial caps and is centered on the page. Do not start a new page for each heading. Subheading Subheadings are formatted with italics and are aligned flush left. Citations Source material must be documented in the body of th e paper by citing the authors and dates of the sources. The full source citation will appear in the list of references that follows the body of the paper.When the names of the authors of a source are part of the formal structure of the sentence, the year of the publication appears in parenthesis following the identification of the authors, for example, Smith (2001). When the authors of a source are not part of the formal structure of the sentence, both the authors and years of publication appear in parentheses, separated by semicolons, for example (Smith and Jones, 2001; Anderson, Charles, & Johnson, 2003). When a source that has three, four, or five authors is cited, all authors are included the first time the source is cited.When that source is cited again, the first author’s surname and â€Å"et al. † are used. See the example in the following paragraph. Use of this standard APA style â€Å"will result in a favorable impression on your instructor† (Smith, 200 1). This was affirmed again in 2003 by Professor Anderson (Anderson, Charles & Johnson, 2003). When a source that has two authors is cited, both authors are cited every time. If there are six or more authors to be cited, use the first author’s surname and â€Å"et al. † the first and each subsequent time it is cited.When a direct quotation is used, always include the author, year, and page number as part of the citation. A quotation of fewer than 40 words should be enclosed in double quotation marks and should be incorporated into the formal structure of the sentence. A longer quote of 40 or more words should appear (without quotes) in block format with each line indented five spaces from the left margin. 1 References Anderson, Charles & Johnson (2003). The impressive psychology paper. Chicago: Lucerne Publishing. Smith, M. (2001). Writing a successful paper. The Trey Research Monthly, 53, 149-150.Entries are organized alphabetically by surnames of first authors and ar e formatted with a hanging indent. Most reference entries have three components: Authors: Authors are listed in the same order as specified in the source, using surnames and initials. Commas separate all authors. When there are seven or more authors, list the first six and then use â€Å"et al. † for remaining authors. If no author is identified, the title of the document begins the reference. Year of Publication: In parenthesis following authors, with a period following the closing parenthesis.If no publication date is identified, use â€Å"n. d. † in parenthesis following the authors. Source Reference: Includes title, journal, volume, pages (for journal article) or title, city of publication, publisher (for book). Appendix Each Appendix appears on its own page. Footnotes 1Complete APA style formatting information may be found in the Publication Manual. Table 1 Type the table text here in italics; start a new page for each table [Insert table here] Figure Captions Fig ure 1. Caption of figure [Figures – note that this page does not have the manuscript header and page number] Eth 125 Write a 1,400- to 1,750-word paper that answers the following questions:  · What information about diversity in the United States has helped you better understand or relate to others in ways that you may not have in the past?  · Have you learned something new about your own racial, ethnic, or cultural history?  · Trends in immigration will continue to shape the demographics of the United States. What will the U. S. population look like in the year 2050? Why do you think so?  · What challenges does the United States face due to the diversity of its people? What are the benefits of such a diverse society?  · How can we foster a climate of acceptance and cultural pluralism in the United States?  · In what ways does the media perpetuate stereotyping and prejudice? Provide examples to support your assertion. (Citations Required)  · In what ways does the media help foster appreciation for diversity? Provide examples to support your assertion. (Citations Required)  · How mig ht individuals and the United States work together to reduce prejudice and increase appreciation for diversity? How might you change your own behaviors to be more inclusive and pluralistic? Title of Paper Begin your paper with the introduction. The active voice, rather than passive voice, should be used in your writing. This template is formatted according to APA Style guidelines, with one inch top, bottom, left, and right margins; Times New Roman font in 12 point; double-spaced; aligned flush left; and paragraphs indented 5-7 spaces. The page number appears one inch from the right edge on the first line of each page, excluding the Figures page.Headings Use headings and subheadings to organize the sections of your paper. The first heading level is formatted with initial caps and is centered on the page. Do not start a new page for each heading. Subheading Subheadings are formatted with italics and are aligned flush left. Citations Source material must be documented in the body of th e paper by citing the authors and dates of the sources. The full source citation will appear in the list of references that follows the body of the paper.When the names of the authors of a source are part of the formal structure of the sentence, the year of the publication appears in parenthesis following the identification of the authors, for example, Smith (2001). When the authors of a source are not part of the formal structure of the sentence, both the authors and years of publication appear in parentheses, separated by semicolons, for example (Smith and Jones, 2001; Anderson, Charles, & Johnson, 2003). When a source that has three, four, or five authors is cited, all authors are included the first time the source is cited.When that source is cited again, the first author’s surname and â€Å"et al. † are used. See the example in the following paragraph. Use of this standard APA style â€Å"will result in a favorable impression on your instructor† (Smith, 200 1). This was affirmed again in 2003 by Professor Anderson (Anderson, Charles & Johnson, 2003). When a source that has two authors is cited, both authors are cited every time. If there are six or more authors to be cited, use the first author’s surname and â€Å"et al. † the first and each subsequent time it is cited.When a direct quotation is used, always include the author, year, and page number as part of the citation. A quotation of fewer than 40 words should be enclosed in double quotation marks and should be incorporated into the formal structure of the sentence. A longer quote of 40 or more words should appear (without quotes) in block format with each line indented five spaces from the left margin. 1 References Anderson, Charles & Johnson (2003). The impressive psychology paper. Chicago: Lucerne Publishing. Smith, M. (2001). Writing a successful paper. The Trey Research Monthly, 53, 149-150.Entries are organized alphabetically by surnames of first authors and ar e formatted with a hanging indent. Most reference entries have three components: Authors: Authors are listed in the same order as specified in the source, using surnames and initials. Commas separate all authors. When there are seven or more authors, list the first six and then use â€Å"et al. † for remaining authors. If no author is identified, the title of the document begins the reference. Year of Publication: In parenthesis following authors, with a period following the closing parenthesis.If no publication date is identified, use â€Å"n. d. † in parenthesis following the authors. Source Reference: Includes title, journal, volume, pages (for journal article) or title, city of publication, publisher (for book). Appendix Each Appendix appears on its own page. Footnotes 1Complete APA style formatting information may be found in the Publication Manual. Table 1 Type the table text here in italics; start a new page for each table [Insert table here] Figure Captions Fig ure 1. Caption of figure [Figures – note that this page does not have the manuscript header and page number]

The negative impact of multiculturalism (Multiculturalism highlights Research Paper

The negative impact of multiculturalism (Multiculturalism highlights difference and can lead to hate crimes) - Research Paper Example My mind does not accept this. Dear fellows, terrorism is on its rise, and racial differences have been a part and parcel of the whole scenario. The stigma attached to the Arabs, for example, makes them aliens among us. We are not able to feel comfortable in diverse workplaces, where people from other cultures work, because we are afraid they might have hidden bombshells under their clothes. This fear has elevated after the 9/11 attacks. How are we going to trust people of other cultures and races now? Cultural and racial profiling that involves blaming people belonging to other races and cultures is on its rise after the terrorist attacks. It is â€Å"the practice of targeting individuals for police or security interdiction, detention, or other disparate treatment based primarily on their race or ethnicity, in the belief that certain minority groups are more likely to engage in unlawful behavior† (Muffler, 2006, p.1). Cultural profiling is simply a violation of the constitution that gives protection to al l cultural groups of a society. It has led to shooting and killing of people of other cultures for the sake of security, based on stereotypes attached to certain cultural groups. For example, Travon Martin was â€Å"the unarmed teenager allegedly killed by a neighborhood watch captain while walking home from a store† (Lee, 2012, para.1). He was an African-American. Hence, multiculturalism has given rise to cultural profiling, especially in America, as people of other cultures have been targeted, shot, gunned down, punished, and tortured, just because of their cultural backgrounds. What is more, my dear friends, multiculturalism has also given rise to conflicts and disputes at workplaces. The difference in salaries and benefits seen at workplaces is actually what gives rise to discrimination, which eventually leads to hatred between members of the same community

Vulnerable Population Homeless Mothers Essay Example | Topics and Well Written Essays - 2750 words

Vulnerable Population Homeless Mothers - Essay Example Because of mental disorders, homeless mothers are at increased disadvantage as they are less likely to utilize public support resources, are estranged from family and other support networks, have increased rates of imprisonment, and experience disproportionate health problems. Simultaneously, mental disorders among homeless mothers in conjunction with history of childhood sexual abuse, the experience of adult partner violence, and a PTSD diagnosis make this population group being extremely vulnerable to substance abuse. With the identification of two health related problems of homeless mothers, this paper analyses these problems from the public health perspective and from the perspective of national Healthy People 2010 program. Paper also indicates various intervention programs as well as national supporting strategies aiming to assist homeless mothers and increase their quality of life and health. Today, homelessness is everywhere and has many different faces. Social efforts addressing homelessness range from relief to rehabilitation with organizations aiming to provide support services to enhance the quality of life of homeless persons, provide services that alter the course of homelessness resulting in self-sufficiency and long-term independent living, or are intent on ending homelessness altogether (US Interagency Council on Homelessness, 2008). From the practical perspective, it is very difficult to develop generalizable statistical information regarding the prevalence and demographic characteristics of homelessness. Essentially, the only way to estimate the number of homeless individuals is to make a cross-sectional assessment in a specific location during a specific period of time. Thus information about who is homeless varies depending on the month of assessment, the geographic location assessed, and participant recruitment and data collection methodologies (Burt, 2001 ). Still, it is known that families constitute a dominant social group found among the temporarily homeless. Close to half a million families are estimated to be homeless each year making up approximately one-third of the homeless population (HUD, 2007). The vast majority of these families are African American or other minority group (Whaley, 2002). The vast majority of homeless families include a 20+ years old single mother with children typically younger than six years of age (HUD, 2007; Weinreb et al, 2006). Barrow & Zimmer (1999) refer to this as the "feminization of poverty" (p. 51) which is reflective of gendered disparities in employment, education, and family responsibilities. The women who find themselves homeless often have depleted their last lifeline, be it a family member, a friend, or a financial resource (Rog & Buckner, 2007). Focusing on homeless mothers is not a dismissal of the plight of homeless single fathers; however, the percentage of fathers raising children in shelters, transitional facilities, on the street, or other nonconventional housing situation is strikingly lower than that of homeless mothers (16% father-headed homeless families vs. 84% mother-headed (HUD, 2007; Schindler & Coley, 2007)). Therefore, while the experiences and needs of homeless fathers are important, the vast majority of families ex periencing homelessness are headed by single mothers, thus homeless mothers' health issues, challenges and educational strategies

MST 203 Marketing Coursework Essay Example | Topics and Well Written Essays - 1500 words

MST 203 Marketing Coursework - Essay Example It is irrefutable that this principle also changes the role and function of marketing managers in the business organization. Marketing management is defined as the "analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives (Kotler & Armstrong 2001, p.14)." Truly, the business arena has evolved from placing emphasis on production, product improvements, and selling approaches and started to focus on customers. Marketing management functions now covers how a company can create and extend more valuable goods and services to each customer. Tesco PLC is the largest British retailer based on both global and local shares. Traditionally, the UK-based international retailer specializes only in the distribution of food products but it currently adds other goods and services to its product portfolio which ranges from clothing to consumer electronics to consumer financial services to internet services to internet service and consumer telecom. Last February 26, the company announced a total annual turnover of 33.974 billion and reported a pre-tax profit of 1.962 billion. It is estimated that in every 8 UK retail sales, 1 is spent on Tesco. Tesco is currently one of the world recognized retailers. As marketing is an essential aspect of a business organization, it is irrefutable that Tesco's success can be attributed on how it manages its marketing activities. This report will specifically look at the management activities and decision which named the company as the #5 largest retailer in the global arena. Marketing at a Strategic Level Strategic planning is one of the essential marketing management activities undertaken by Tesco PLC. Accordingly, Tesco PLC's commitment in effectively marketing its products is mirrored in the way it crafts its mission, vision, and goals. Tesco states its mission as "Our core purpose is to create value for customers to earn their lifetime loyalty (Our Core Purpose)." This statement is further expressed in two key values known as "No one tries harder for the customer," and "Treat people as we like to be treated (Our Core Purpose)." With these statements and values as guides in conducting their business operations, Tesco PLC undoubtedly lays a strong foundation in marketing its products and services. Recently, the company launched its new simplified marketing strategy which is a response to the increasing complexity of operations due to the rapid growth of its stores, range of products, intense competition, and new customer demographics. These factors, along with other challenges make it relatively more difficult and longer for Tesco to make important decisions. Thus, simplifying their marketing strategy into three words which contains the core value and purpose of the company is seen to be beneficial. Tesco PLC's new marketing strategy is encapsulated into three words-Every Little Helps. Every Little Helps reflects the company's recognition that it has a huge feat to accomplish and that every little [effort] helps in reaching its goals.

Lesuire and tourism operation management Essay Example | Topics and Well Written Essays - 2500 words

Lesuire and tourism operation management - Essay Example over rates’ impact on guest satisfaction within the hospitality industry (with the focus on hotels), prove the writer’s hypothesis that high turnover is detrimental resulting in negative consequences, and that a culture of high turnover does exist and is accepted in the industry. Another aim was to prove that the hypothesis of acceptance of this culture leads to devastating consequences and that high turnover must be prevented, minimized, and managed. In order to meet the aims of the study, it was necessary to examine the causes and nature of turnover, whether it is considered to be bad or if it is considered to be good and necessary in the operation of companies. Existing arguments were examined as some believe that high turnover is desired in the hospitality industry yet some do not believe it to be a positive thing. Another argument included turnover as a culture for the industry. Interviews from hotels/resorts owners and managers were used to provide which proved the writer’s hypotheses and aims. Turnover is when employees stay only for a short time before moving on or becoming dismissed for one reason or another. (D’Announzio-Green, Maxwell, & Watson 2002, quote Barron and Maxwell, 1993, p. 5). â€Å"Turnover is the result of both quits and layoffs.   Thus, some turnover is a result of jobs in one firm being destroyed and jobs in another firm being created  Ã¢â‚¬â€ and hence due to the reallocation of jobs across the economy in response to changes in product demand.   A majority of job changes, however, are because workers reshuffle across the same set of jobs, and this worker reallocation occurs over and above job reallocation,† as written by Lane (2000). Some hospitality industry sources report that turnover rate is between 100 and 150 percent each year. This causes poor attitude amongst staff and affects the quality of service and care that is given to the customers. (Crabtree, 2005.) It is usually considered to be a bad thing; however,

Critically Evaluate Why 'Organisational Studies' Are Important In Essay

Critically Evaluate Why 'Organisational Studies' Are Important In Contemporary Business' OR Why Do We Study Behaviour In Business - Essay Example Discussion Organizational behaviour is important because it aims at focusing its attention on the employees of the organization from a humanistic point of view. It addresses the concerns of fulfilling the needs of the employees so as to generate motivation among the workforce. The implementation of organizational behaviour stools in the business also works towards achieving the organization’s objectives. This is done by integrating the objectives of the employees and the organization so as to create a synergy which makes it easier to achieve both the objectives simultaneously. The organizational behaviour is used to analyze an employee’s behaviour with respect to his psychological frame of mind as well as the social and cultural factors. The analysis is done into study and focus on the human behaviour issues in individuals, groups as well as the organization as a whole. There are different types of organizational behaviour models which are described as follows: Autocrat ic: The autocratic model is based on the power being held within the managerial orientation of the authority. This model was prevalent during the Industrial Revolution. The management is taken as the final authority and employees are supposed to follow the orders of the management. There are rigid control systems in the organization and there is little scope of individuality. The disadvantage of this model is that it incurs high cost in the human aspects; the performances are lower than in other models and so are the remunerations. There tends to be unfair practices and exploitation in the existence of this model. Though this is a harsh model, with the people in power... This report stresses that there is much significance of organizational behaviour studies in today’s corporate world. In today’s corporate world, organizations are beginning to implement organizational behaviour as an n intricate part of training and development processes. They are taking organizational behaviour as an important tool for optimally utilizing an employee’s personality and adaptability by successfully motivating the employee and channelizing his behaviour towards achieving better performance for the individual employee as well as the organization. This paper makes a conclusion that the study of organizational behaviour helps the company to manage the diversity of their work force i.e. they find it easier to integrate a heterogeneous group of people into their workforce by understanding and balancing the different behaviour and expectations of people from different geographic areas, race, sexual orientation, age, religion, education as well as different behaving and communicating styles. The implementation of organizational behaviour in the business helps improve the interpersonal dynamics within the employees, and helps to achieve higher levels of competency and creativity because the needs of the employees are understood and fulfilled within the organization. The managers develop a good understanding of the way the human behaviour works and thus they can control and influence their behaviour so as to match the required standards of the organization for meeting the organizational goals.

Tourism Policy & Stratgy - deconstruct a piece of tourism policy Essay

Tourism Policy & Stratgy - deconstruct a piece of tourism policy - Essay Example The process of policy formulation entails integrated set of components. Usually it is of essence to understand what needs to be done and whether they are legally right. Task one- Philosophy Environmental policies After the European Union agreed to reduce its conservatory gas productions in 2008, it portrayed its responsibility to engage in the environment change campaign and to guide the world in determining how this might be organized (European Commission, 2000). The approved cut of twenty per cent from 1990 points by 2020, at the same time with a twenty percent renewable goal, was an important phase for the EU's environmental development and a pure indication to the rest of world that the European Union was set to take the action needed. This was achieved by meeting the Kyoto Protocol objective (European Commission, 2000). In this white paper, the company finds the correct balance between social, economic, and environmental plans to improve the positive influences that aeroplanes p roduces, while reducing the negative effects and meeting approved environmental standards (Fidgeon and Ritchie, 2005; pp. 3. Par.1). They add that, the government will introduce immediately a plan to inspect how the environmental harms at Heathrow may be corrected (Fidgeon and Ritchie, 2005; pp. 8. par. 2). ... In the thought of Litman (2003), the entire transport system needs a complete change of the technique used by the specialists in tackling difficulties. Glasgow Airport is situated within the local authority known as the Renfrewshire Council local authority and is supported by the Renfrewshire Local Plan (Michael, 2006). Local planning policies of the Renfrewshire Local Plan were approved in 2006. The plan recognises the worth of Glasgow Airport as a main component of the local and international economy, and aims at making provision for the working requirements and development within the airport to ensure its continuous development (Michael, 2006). The white paper provides a description of support for local air facilities and airport expansion. It further states that they expect all major airports create or update main plans, to take the White Paper’s consideration (Fidgeon and Ritchie, 2005; pp. 4. par.3). The white paper states that the main priority is to make use of the pre sent runways at the main airports in South East. Besides that, they support the construction of two modern runways by 2030 in the South East (Fidgeon and Ritchie, 2005; pp.7 par.2). Local government planning directives The development framework is integral to the success of the development of the Community Policy Plan. For instance, the directives aim at raising the living standards of residents. This can be achieved through the encouraging business expansion in appropriate sites (Burnham, 2000). According to Richmond (2011), the Council will make sure that garbage collection and removal arrangements are established according to the principles of sustainability grounded on an order of

Contemporary Healthcare Specific Management and Leadership Practice Essay Example for Free

Contemporary Healthcare Specific Management and Leadership Practice Essay If there is one word which describes the American health care environment during the last decade, that word is change. Professionals joining the health care industry during the 1990s will find little resemblance to the work environment their predecessors found a mere 10 years earlier. Physical therapy practice during the 1960s and 1970s was largely limited to three settings: the hospital, private practice and extended care institutions. Private practice followed the medical practice model and served primarily ambulatory outpatients. Hospital-based practice accounted for the majority of practice opportunities. Along with some limitations on professional autonomy, employment in hospital-based practice generally offered the greatest opportunities for variety in clinical practice. Literature Review Change is constant and usually affects an entire organization. Change sometimes can cause chaos and stress, but which must be acknowledged and dealt with in order to make an organization effective. Improving high-quality patient care is the most important issue for everyone in a physical health institution, and this improvement needs to remain a central focus of and the main reason for the change. Discussions with hospital executives reveal: There is a need for an action plan to meet the needs of a more culturally diversed population. Adverse patient care incidents are under-reported because there are different interpretations about what should be reported. The hospital has not been able to invest in training hospital staff on reporting requirements. There are no systematic report mechanisms in place. Further study on the case reveals that the peer review processes of the hospital are weak if not minimally compliant. The number of patient complaints about hospital care has been rising. Complaints are often complex, and may involve the hospital’s other health care facilities, and health professionals, as well. Medication errors have been a major concern for the hospital this lately. Though deficiencies were cited, the potential for patient harm was not clearly identified. Still, it has important influences on the quality of care for the medical facility. Faith also noted that their premium cost are decreasing, and is becoming a significant concern for the hospital. The lack of clear and concise ethics guidelines for medical personnel, especially on issues requiring ethical decisions. Each group of stakeholders has somewhat different concerns. That is, each cares more about some aspects of an organization’s activities and less about others. Customers. Many organizations say that they put the concerns of their customers or clients first. For U.S. companies, that often means improving the quality of the service while keeping costs in check. Interviews with the customers reveal that the health care organization’s Teamwork Competency account illustrates that using teams to improve quality is one approach that organizations can use to address the concerns of customers. Employees. Many of the concerns that employees have today reflect changes in the structure of organizations and the fact that work is a major activity in their lives. How a company treats employees during times of change is a key issue raised by this company. Pay is another area of concern to employees. The desire to receive equal pay for equal work is among the most important of workplace issues, according to a national survey of 40,000 women. Owners and Shareholders. For many organizations, the concerns of owners—that is, taxpayers and contributors—often are essentially those of society at large. But for privately owned companies, and those whose shares are publicly traded, the concerns of owners—that is, shareholders—may be quite different from those of society in general. Most shareholders invest their money in companies for financial reasons. At a minimum, they want to preserve their capital for later use. Because the job of institutional investors is to make money by choosing which companies to put their investment in, their perspective on corporate issues is to make profit generation the firm’s top priority. As professional investors, these shareholders have considerable power to influence management’s decisions. Physical therapy health care service product is a bundle of tangible and intangible benefits that satisfy patient’s needs. Factors as job design, role clarity, and autonomy affect employee attitudes, which in turn affect patient experience in the institution. These observations emphasize the need to look beyond the immediate and obvious aspects of satisfaction and to consider other aspects, which affect patient perception of their experience. In dealing with the hospital’s problems with respect to organizational processes, ethics and communication issues, it must be considered from three perspectives: structure, process and outcome. To assure that the hospital services are being appropriately provided, each dimension of hospital care provision must be considered. Quality of Life has different meanings as compared to the other health-related subject matters. It is used to describe a patient’s health status, a description of how he perceives himself and his point of view about his life.   But Quality of Life Concept encompasses more than the health status or one’s perception about self and life.   This concept analysis nursing paper serves to provide the most comprehensive definition about this concept and how it is used in medical terms at present. Quality of Life Concept has become an â€Å"impressive ‘explosive’ trend† talked about by medical field professionals, published in journals, books and various quality life articles for the last 10 years now.   Within this period, its concept continues to evolve and has reached three phases. In the first phase, there is the formal assessment made and classified as ‘physician’s judgment of the patient’s health’. In the second phase, the points of view of the patients were given focus and the tools used in the study were those applied from psycho-social fields. In the third phase, multi-dimensional questionnaires were adopted and the concept of Quality of Life and health status begin to have different meanings (Apolone and Mosconi, p.66, 1998). Today, the trend continues to evolve as patient-oriented measures are applied and studied from functional disability scales to spiritual quality of life and economic measures. It is also a lot of other possible factors that have effects on a patient’s perception about what quality of life is in relation to his health.   The patient’s point of view in quality and effectiveness is taken into consideration and is treated as a more comprehensive humanistic approach that determines what to him is quality of life (Apolone and Mosconi, p. 68, 1998). Definition of Quality of Life When we speak about quality of life in layman’s terms, it literally pertains to a number of definitions. It connotes with standard of living, available resources or conditions that tell about either the comforts or discomforts of life and such other identifiable meaning and perception about an ideal life.   There are many indicators about what quality of life a patient can perceive and most of these indicators depend variably on one’s cultural values. Defining Quality of Life for the purpose of this nursing concept paper is variable because it pertains to a â€Å"subjective experience†. Hence, it can not be measured with â€Å"object indicators.†Ã‚   Being the case, according to Skevington, studies show that the â€Å"best person to assess quality of life is arguably the individual himself† (Skevington, par. 4, 1999). When questions are asked to a patient and he, in turn, answers the questions, the medical professional likely gets a limited clinical success in the study of the patient’s history because of limited information.   He is unable to get the necessary data that may be of help in assessing the health condition of the patient.   Hence, there is a need to come up with a good quality-of-life measure that will enable health and interventions to be properly evaluated. The World Health Organization (WHO), Geneva, in collaboration with the WHOQOL Group, designed an instrument called WHOQOL-100 that is used in â€Å"multinational clinical trials for the evaluation of quality-of-life outcomes during all types of health care interventions like surgery, counseling and medication.† (Skevington, par.1, 1999).  Ã‚   It is useful also for making cross-cultural function about perceived quality of life relating to health and at a one-to-one level, in improving communications between doctors and their patients in the consulting room (Skevington, par. 1, 1999). The WHOQOL has up come with such instrument and made it as comprehensive as possible to reach out to various global dimensions that are workable internationally. Moreover, it is intended for use by persons with chronic diseases, informal caregivers and people living in highly stressful situations. WHO defines health as a â€Å"state of complete physical, mental and social well-being, not merely the absence of disease or infirmity†.   On the other hand, the WHOQOL Group defines Quality of Life as â€Å"an individual’s perception of their position in life, in the context of the culture and value systems in which they live, and in relation to their goals, expectations, standards and concerns (Sousa).   It is so broad a concept that it affects the patient’s physical health, psychological state, level of independence, and social relationships with his environment in a very complex way.   In addition to this definition, WHOQOL Group has added the sixth domain to the list, which is â€Å"spirituality, religion, and personal beliefs.† (Skevington, par 5, 1999). Furthermore, the WHOQOL 100 is an instrument that is applied to heterogeneous cross-section of sick and well people in order to examine its internal consistency reliability, construct validity , and discriminant power (Skevington, par. 1999).. Concept of Quality of Life in Health Care The Quality of Life came about when the disciplines of sociology and psychology became an issue related to health care. It has emerged into a larger issue when technological advances were aimed at increasing life span. Quality of Life has become a means to guide a patient in deciding on whether to pursue a treatment or not for his or her ailment.   According to clinicians, Health-related Quality of Life is an appropriate focus for a patient who has a disease or who is ill, and whose aspects in life become health-related (Haas, p. 730, 1999). A)  Ã‚  Ã‚   Defining Attributes of Quality of Life. The Walker and Avant’s 1995 method of concept analysis of Quality of Life took note of the various characteristics or critical attributes recurring in the process of their studies and they are grouped according to four recurring themes.   The first theme is the â€Å"multi-dimensional and dynamic nature of the QOL.   Authors have stressed that QOL is a multi-dimensional concept considering that it is â€Å"based on values; is dynamic, ever changing and depends largely on the context in which it is measured† (Haas, p. 733, 1999). The second theme is that QOL includes an assessment.   In this case, the authors include words such as response, appraisal, measure, experience and assessment in defining and using QOL (Haas, p. 733, 1999).   The third theme is centered on the subjective nature of QOL. Grouped within this theme are words like perception, well-being, and satisfaction. (Haas, p. 733, 1999). The fourth and final theme recognizes the objective nature of QOL, with authors using â€Å"behavior, functioning, and environment as measures of QOL.† (Haas, p. 733, 1999). These defining attributes were sourced from the definitions and use of QOL. It mainly shows that QOL is indeed an individual’s current life circumstance. It further shows that it is multi-dimensional in nature and in being so, is based on values and is dynamic. It is also composed of both subjective and/or objective indicators. Finally QOL is subjectively measured by persons capable of self-evaluation.   (Haas, p. 733, 1999) (B) Congruence of the Concept with the Assumptions and Other Concepts within the Model/Theory. The QOL Model was formulated to provide a measure that takes into consideration both the components and determinants of health and well being that are consistent with the concept of Quality of Life. The QOL Model or Profile emphasizes on the person’s physical, psychological and spiritual functioning and his connections with his environments as well as opportunities for maintaining and enhancing skills (The Quality of Life Model, par 3, 2005). The Conceptual framework of the Quality of Life has three life domains which are aimed at providing a person to enjoy the more essential potentials of his life. (The Quality of Life Model, par 4, 2005) Each of the three domains has three sub-domains and they are as follows: (a)  Ã‚  Ã‚   Being pertains to who one is.   Its three sub-domains are: (1) Physical Being, which relates to a person’s or patient’s physical health, personal hygiene, nutrition, exercise, grooming and clothing, and general physical appearance; (2) Psychological Being, which relates to his psychological health adjustment, cognitions, feelings, self-esteem, self-concept and self-control; (3) Spiritual Being, which relates to his personal values, personal standards of conduct and spiritual beliefs. (The Quality of Life Model, par. 5, 2005) (b)  Ã‚   Belonging pertains to the person’s connections with his environment. Its three sub-domains are: (1) Physical Belonging, which relates to his connections with his home, work place/school, neighborhood and community; (2) Social Belonging, which relates to his connections with his intimate others, family, friends, co-workers, neighborhood and community; (3) Community Belonging, which relates to his connections with matters pertaining to adequate income, health and social services, employment, educational programs, recreational programs or community events and activities. (The Quality of Life Model, par 5. 2005) (c)  Ã‚  Ã‚   Becoming pertains to achieving personal goals, hopes and aspirations. Its three sub-domains are: (1) Practical Becoming, which relates to achieving personal goals in domestic activities, in work, in school or volunteer activities or seeing to health and social needs; (2) Leisure Becoming, relates to activities that promote relaxation and stress reduction; (3) Growth Becoming, relates to activities that promote the maintenance or improvement of knowledge and skill and adapting to change. (The Quality of Life Model, par. 5, 2005) Ferrans Conceptual Model of Quality of Life. Ferrans has developed a model based on the adoption of the individualistic ideology, which recognizes that quality of life depends on the unique experience of individuals. He maintains that the individual person is the only accurate judge of his quality of life because people differ in their perceptions and values. (Ferrans, par. 1, 1996)   This model uses qualitative methodology and has identified four domains of quality of life: health and functioning as psychological/spiritual, social and economic, and family. (Ferrans, par 1, 1996)   Patient data are analyzed in relation to these domains of quality of life. Researchers, physicians, policy makers adopt the Quality of Life concept as an instrument that tests the validity, reliability and effectiveness of different and relevant sub-domains for the purpose of evaluating the impact of medical interventions on the population (Apolone and Mosconi, p. 68, 1998). Since the concept is considered non-medical determinant, it is treated as confounder, a complementary way for effectiveness of care to a patient. This is because medicine still plays the major role in determining the final health outcome of a patient. (Apolone and Mosconi, p. 68, 1998) Since patients are the proper judge of their quality of life, there are ways to enhance the well-being of patients who may have a poor quality of life.   Studies show that the presence of positive feelings in patients is the most important feature of the kind of quality of life he has. Patients, with positive feelings most likely enjoy a pleasant quality of life than those who are in-patients and sick. A person has control of his emotions which can generally affect his state of mental being.   It is a matter of developing the positive attitude and containing oneself into thinking of a positive outlook in life.

Gravitational force: An overview

Gravitational force: An overview 1.0 Introduction 1.1 What is gravitational force? Gravitational force is defined as a force of attraction which exerts between two objects with mass. It pulls two objects that have mass. (Gravitation and Gravity n.d.). 1.2 Background Information 1.2.1 The discovery of gravitational force One day, Newton was sitting on his garden and observing the falling of an apple from a tree. A sudden inspiration appeared in his mind. There must be a force exerted on the apple since the apple accelerated while falling down from the tree with zero initial velocity. The force is then called â€Å"gravity† and the acceleration due to the force is called â€Å"acceleration due to gravity† (Sir Isaac Newton: The Universal Law of Gravitation n.d.). 1.2.2 Effects of gravitation on planets If the force of gravity exerts at the top of the trees and mountains, then it must exerts all the way to the orbit of the moon. It is expected that the orbit of the moon around the earth results from the gravitational force as the acceleration due to the gravity can change the velocity of the moon in such a way it followed an orbit around the earth (Sir Isaac Newton: The Universal Law of Gravitation n.d.). 2.0 The Universal Law of Gravitation 2.1 Keplers law of gravitation Keplers Third Law states that the ratio of the cubes of their mean distances from the Sun is same as the squares of the periods of any two planets orbit about the Sun. P represents the time taken for one revolution about the Sun and R represents the distance between the planet and the Sun. The equation indicates that the period for the planet to orbit the Sun is proportional to the radius of its orbit. (Johannes Kepler: The Law of Planetary Motion n.d.). However, the accurate measurements on the orbits of the planets showed that they do not precisely follow Keplers laws. The validity of the Keplers law is corrected by Newton. The mass of the Sun is extremely greater than any other planet. Thus, the force of attraction between planets will be small compared to the force due to the Sun (Sir Isaac Newton: The Universal Law of gravitation n.d.). 2.2 The law of universal gravitation Law of universal gravitation states that every particle in the universe attracts each another with a force that is proportional to the product of their masses and inversely proportional to the distance apart squared. This force exerts along the line of centers joining the two particles. The magnitude of the gravitational force can be calculated using the formula: Fg = GMm Fg is the magnitude of the gravitational force r ² G is universal gravitational constant M and m are the masses of the two particles. r is the distance between the two particles. The universal gravitational force is also named universal constant as it is expected to be constant at any times and places. Therefore, it is universally characterized the intrinsic strength of gravitational force (Sir Isaac Newton: The Universal Law of gravitation n.d.). The gravitational constant is very small since we are unaware of the existence of the force of attraction between objects. The accepted value is G = 6.67 x 10-11 Nm ²/kg2. Based on the equation, the greater the distance between two masses, the smaller the gravitational force (Universal gravitation and weight n.d). 3.0 Gravitational fields Gravitational field is defined as the gravitational force felt by a discrete particle in a particular area (Fowler 2006). 3.1 Field strength Gravitational field strength is defined as force, N per unit mass, kg. The definition of gravitational field strength is derived from the Newtons second law, ÃŽ £F=ma. By making acceleration, a, as a subject and then substitute acceleration, a with gravitational field strength, g, and we would obtain a formula, g = F/m. F represents the gravitational force, N whereby m represents the mass of an object, kg. Gravitational field strength close to the earths surface is the same as the gravitational acceleration, 9.8Nkg-1. When the force is not given, gravitational field strength can be calculated by using the formula, g = GM/r ². This formula can be obtained by the substitution of the two equation, F = mg and F = GMm/r ². Hence, resulted in the formation of the equation, g = GM/r ². The greater the value of g, the greater the gravitational field strength (Universal Gravitation and Weight n.d.). 3.2 Principle of superposition In terms of gravitation, principle of superposition refers to the total force of an object. Total force is the addition of all the vectors due to the gravitational fields of force acting on the object (Fowler, 2006). Superposition refers to the masses which interact with each other. To find the total force, we have to find the gravitational force for each mass by using the formula, Fg = GMm/r ². Finally, add up all the forces by using vector addition method (Forces and Fields n.d.). 4.0 Future of Gravitation Einstein theorized that gravity can be explained by the curvature of space time.  Space time is warped by the mass and energy inside of it but not flat. Objects travel in straight line do not hold by mysterious force but follow the curves in space time. The objects move in straight lines along four-dimensional space time but move in elliptical circles in three-dimensional space. Light appears to travel in straight lines although it is actually bent, curved and changed by the fabric of space time. Although it looks like straight out in front of us, it is actually around the corner of the sun because the space time warp morphs the light. We see only the result of the light that is being bent around the sun. This can not be tested since the sun is shining us right in the eyes and we cannot see the stars.  However, it is possible to test out this theory during a total solar eclipse. We are constantly orbiting the sun so we are able to observe the changes of the movement of the star i n orbit (Space Time: The Fabric of the Universe n.d.). 5.0 Conclusion In conclusion, based on the acceptable Newtons gravitational law of gravitation, gravitation is a mutual force. Every particle in the universe attracts every other particle with a force that is directly proportional to the product of their masses and inversely proportional to the square of the distance between them. Therefore, gravitational force is depends on the masses of the bodies and the distance between the two bodies. Reference List Forces and Fields n.d., viewed 29 July 2009, http://electron9.phys.utk.edu/phys136d/modules/m4/efield.htm Fowler, M 2006, Gravitational Field, viewed 29 July 2009, http://galileo.phys.virginia.edu/classes/152.mf1i.spring02/GravField.htm Gravitation and Gravity n.d., viewed 29 July 2009, http://alex.edfac.usyd.edu.au/Methods/Science/studentwork/MassoftheEarth/gravitationandgravity.htm Johannes Kepler: The Laws of Planetary Motion n.d., viewed 29 July 2009, http://csep10.phys.utk.edu/astr161/lect/history/kepler.html Newtons Law of Gravitation n.d., viewed 29 July 2009, http://theory.uwinnipeg.ca/physics/circ/node7.html Sir Isaac Newton: The Universal Law of Gravitation n.d., viewed 6 June 2009, http://csep10.phys.utk.edu/astr161/lect/history/newtongrav.html Space Time: The Fabric of the Universe n.d., viewed 29 July 2009, http://www.astronomy.pomona.edu/Projects/moderncosmo/alexs%20page%201.html Universal Gravitation and Weight n.d., viewed 29 July 2009, http://dev.physicslab.org/Document.aspx?doctype=3filename=UniversalGravitation_UniversalGravitationWeight.xml Intellectual Disability: Causes and Conditions Intellectual Disability: Causes and Conditions Assessment Demonstrate knowledge of causes and associated conditions related to intellectual disability Outcome 1: Define Intellectual Disability Task 1 1.1 Give 2 definitions of intellectual disability in accordance with a recognised source. Follow prescribed APA format when citing sources. Definition 1: Intellectual disability is a disability characterized by significant limitations in both intellectual functioning and in adaptive behaviour which covers many everyday social and practical skills. This disability originates before the age of 18. Source: World Health Organization. Definition 2: Intellectual disability means a significantly reduced ability to understand new or complex information and to learn and apply new skills (impaired intelligence). Source: World Health Organization. 1.2 Using a definition of intellectual disability give 2 explanations of how this impacts on the persons adaptive skills: The person finds it hard to understand and follow social rules and customs and obeying laws. The person finds it difficult to perform the daily activities which include feeding, bathing, dressing, occupational skills, and navigational skills. Using a definition of intellectual disability give 2 explanations of how this impacts on the persons cognitive ability. A person is not able to think, reason, and solve problems or make decision like what to say while answering the telephone or talking to another person. A person is not able to concentrate, learn new things and does not have the ability to talk or write, resulting in the inability to live independently. Reference: FAQ on Intellectual Disability, American Association on Intellectual and Developmental Disabilities. Outcome 2: Describe the outcomes of intellectual Disability Task 2 2.1 Give 2 examples of causes of intellectual disability that occur before birth and describe two [2] main characteristics of the effects. Example1: Fragile x Syndrome. Source: Bray, Anne, Definitions of intellectual disability, [Donald Beasley Institute, 2003] Main characteristics: If the mother does not follow a low phenylalanine diet before birth then the infants will have a low birth weight and grow more slowly than other children. The child will have heart defects or other heart problems, like abnormal small head size and behavioural problems. Example 2: Downs Syndrome Source: Bray, Anne, Definitions of intellectual disability, [Donald Beasley Institute, 2003] Main characteristics: It is caused by a random error in cell division and results in abnormality in physical characteristics like small chin, round face and almond eyes. The baby will have shorter limbs, protruding or oversized tongue and also have obesity problems. 2.2 Give 2 examples of causes of intellectual disability that occur during or immediately following birth and describe 2 main characteristics of the effects. Example 1: Premature Birth. Source: World Health Organisation, International Classification of Disability, and Health. Main characteristics: It happens when mothers smoke cigarettes, drink alcohol or use illicit drugs which results in unresponsive reflexes and problem in breathing. If the mother suffers from stressful life events, such as death of a loved one or domestic violence which results in slow heart rate or difficult feeding. 2.3 Give 2 examples of causes of intellectual disability that occur during childhood years and describe the impact on the day to day support needs of the person. Example 1: Malnutrition Source: Diagnostic and Statistical Manual of Mental Disorders. Impact: The person will have problems in doing his daily activities like going to school or understand what is happening around him or eating his food at the time and taking his medication. He won’t be able to concentrate in class and will often feel depressed. He will need words of encouragement from his teachers and parents. His daily activities should be monitored and ensure to keep health appointments with the physio, social worker and therapists. Example 2: Brain injuries. Source: Diagnostic and Statistical Manual of Mental Disorders. Impact: The person will have difficulty with memory tasks like math facts or spelling words. He may not be confident in school will be easily frustrated. He may seem to remember information one day and forget it the next. He will need support in bathing, grooming, and needs reminding of personal hygiene like washing his hands after using the toilet and brushing his teeth. Help from support groups and agencies are also necessary. Outcome 3: Describe conditions frequently associated with intellectual disability. Task 3 Condition 1: Foetal Alcohol syndrome Causes: Mothers drinking during pregnancy leads to foetal alcohol syndrome. Miscarriage, stillbirth premature birth and small birth weight are all associated with it. When a pregnant women drinks alcohol, it easily passes across the placenta to the fetus which can harm the baby’s development. Main Characteristic 1: Children with FAS have distinct facial features including small and narrow eyes, a small head, a smooth area between the nose and the lips and a thin upper lip. Main characteristic 2: They also have hearing and ear problems. Their immune system are also weak due to FAS and they have issues with their height and weight. Description of the Support Needs of the person with the condition: Physical Support: The person needs to be reminded when to take his medicines or needs assistance in taking his medication. They will need assistance in crossing the road and also with daily activities like bathing, grooming and brushing their teeth or putting on their shoes. They will also need speech therapist so that they can interact with their peers. Social Support: The person will need communication and social skills training for interaction with friends, teachers and others. They will need supportive activities like group work to gain confidence and independence. Regular interaction with other children will boost their self-confidence. Cognitive Support: The person will need special education teacher to teach how to talk and what words he should use while talking to someone. He will need a speech therapist to learn how to pronounce a word or say a word clearly. Condition 2: Autism Causes: It is not certain what causes ASD, but it’s likely both genetics and environment play a role. Some studies suggest that people with ASD have abnormal levels of serotonin or other neurotransmitters in the brain. Main Characteristic: 1 People with Autism will have repetitive, obsessive, and unusual behaviour. They will have difficulty in communicating with others does not speak with anyone. They will have excessive lining up of toys or objects and they also have no response to name or social responsiveness. Main Characteristic: 2 They won’t have eye contact while talking to another person and avoid bright lights, noises or physical contact. They won’t be able to understand facial expressions or understand humour or pain, unable to establish friendships and may become isolated. Description of the Support Needs of the person with the condition: Physical Support: They will need an environment which is free from noise and avoid bright lights. They will need constant supervision while doing any work or playing outside. They will need relaxation and stress management like body massage or occupational therapy. Social Support: They will need assistance in learning society rules or social behaviour using logic. They will need advice like how to interact with people and make friends. They will need opportunities for relaxation like chilling out with family and friends. Opportunities for friendships are also important for these people. Cognitive support: The person will need one on one session between him and the therapist. He will need assistance in things like reading a book or solving a math problem. If there is a changes which is made then he should be informed in a manner that makes sense to the person. Reference: FAQ on Intellectual Disability, American Association on Intellectual and Developmental Disabilities. Condition 3: Epilepsy Causes: Epilepsy can be due to severe head injury, strokes, birth trauma, brain tumours, toxins, brain infection, brain diseases, genetic condition or drug abuse.In many cases the cause is unknown. Main Characteristic 1: The person affected will have recurring and spontaneous seizures .The person may be unconscious or completely unaware of what is happening. Main characteristic 2: Some people with epilepsy simply stare blankly for a few seconds during a seizure, while others repeatedly twist their arms or legs. Seizures may be partial affecting small part of the brain or generalised, affecting whole brain. Description of the Support Needs of the person with condition: Physical Support: Making sure that the environment is safe while walking around so that they won’t get injured when seizure occurs. The environment should be hazard free. He should be monitored weather he is taking his medication at the right time or is he getting any side effects which needs to be reported to the right people. Social Support: He should be encouraged to attend school and work and needs to be reminded constantly that he should not be ashamed of his condition. He should be encouraged to maintain contact and communication with friends and co-workers. He should not be treated differently from other co-workers only because of his condition and he should be treated with respect. His dignity should be maintained during seizure episodes. Cognitive Support: He could be missing learning opportunities during seizure and might need extra teaching support. Keeping an appointment dairy will ensure that he is keeping up to date with his activities. Reference: Bray, Anne, Definitions of intellectual disability. [Donald Beasley Institute,  2003]

Human Resource Management :: Personnel Management

Human Resource Management This project is designed to show what I have learned in the Human Resource Management course. The project provides guidelines on the information I learned in class about real life scenarios. This would give me the opportunity to identify and explain all the factors that relate to organizational behavior. I intend to demonstrate my knowledge and my ability to implement the skills that I have acquired in this class. In the movie â€Å"Gladiator† Russell Crowe plays the role of the Roman general Maximus, who was betrayed by his friends and was ordered to be killed. He was able to escape death and return home, where he found his wife and son killed by the New Emperor. Maximus sought revenge, but he was captured by slave traders and was brought to the gladiator school. Once again Maximus showed great potential as an outstanding fighter and a leader. His decisions were quick, which made his spectators love him. Maximus was selected to go to the gladiator game in Rome; if he lived there, he would be granted freedom. Maximus accepted the offer and went to Rome. During the games, Maximus proved that he was a great leader and warrior—he was able to capture his spectators. The New Emperor was extremely frightened when he recognized Maximus as a potential threat. The Emperor had many enemies and with Maximus being in Rome, his situation was worsened. Maximus was going to over throw the Emp eror with the aid of Senate and the Emperor’s sister. Maximus’ army was loyal to him; they would help him avenge his family and over throw the Emperor. The plot against the Emperor failed, which lead Maximus’ face-to-face confrontation with the Emperor in the Coliseum. The Emperor stabbed Maximus before the match, which made him very weak. Despite the wounds inflicted by the Emperor, Maximus was able to defeat and kill the Emperor. Maximus too died (from his wounds) but he accomplished his goal to avenge his family. In my opinion Maximus is an extravert owing to his ability to get along with people. He had a lot of energy, and has a great deal of relationships with other characters in the movie. Throughout the movie, Maximus showed his ability to deal with people in many situations. For example, in the beginning of the movie, when he was fighting the barbarians before the battle he drove throughout his army talking to his soldiers and getting them ready.

Assertive Behavior: Your Perfect Right, a critical evaluation. :: English Literature

Assertive Behavior: Your Perfect Right, a critical evaluation. The name of this book is â€Å"Your Perfect Right† and it was written by Robert E. Albertini and Micheal L. Emmons both with Ph.D. from the Califronia Polytechnia State University in San Luis Obispo, CA. Both authors seem to be working in this book for several time because they have published several editions and had several printings of the book. Also, Robert E. Albertini and Micheal L. Emmons were Counseling Psychologist and Professors according to this third edition; in fact, in cooperation with other doctors from other universities such as New York University, University of North California, and University of Missouri they got pretty good contributions in the creation of this excellent book. The authors thanked to John Vasconcellos, who was memeber of the California State Legislature, for placing their work in the context of his educational and humanistics concerns and for his thoughtful foreword. The authors describe the reason why this book was written arguing the next point: We must begin to value and reward the assertions of each individual, acknowledging the right of self expression without fear or guilt, valuing the right to and opinion, and recognizing the unique contribution of each person. The preparation and knowledge of both authors are demostrated in the well developtment of the subjects and how they attempt to explain you what an assertive behavior is. The main propouse of this book is to instruct to the readers to develop a more choose appropriate and self-fulfilling responses in a variety of situations. As they defined in the book assertive behavior enables a person to act in his or her own best interest, to stand up for herself or himself without undue anxiety, to express honest feelings comfortably, or to exercise personal rigths without denying the right of others; for instance, this book is written for those who wish to develop a more enhancing personal existence on their own, and for those who will be instrumental in faciliting the personal growth of others. The book shows that research has shown that learning to make assertive responses will inhibit or weaken the anxiety previously expriences in specific interpersonal relationships; also, the fact to stand up for yourself and do things on your own initiative, can reduce appreciably anxiety or tenseness in key situations, and increase your sense of worth as a person. The book is divided in two parts: the first one explains you the differences between non-assertive, agressive and assertive behavior and gives you examples; also, they show you step by step how to adquire and assertive behavior in life. In the second part is designed to fill the need for a

china :: essays research papers

China’s Three Gorges: Before the Flood   Ã‚  Ã‚  Ã‚  Ã‚  China’s Three Gorges Dam is the largest project in history since The Great Wall. When the dam is completed twelve years from now, it will be the most powerful dam ever built. The dam will stand 607 feet high and more than a mile wide., equivalent to 18 nuclear power plants. At peak load, 26 turbines will generate 18,200 megawatts of electricity It will create a reservoir 370 miles long, with a system of locks designed to bring prosperity through maritime commerce to China’s interior( Zich 8).   Ã‚  Ã‚  Ã‚  Ã‚  Many of the inhabitants of the Yangtze River will be forced from their ancestral homes and farms. Many of the cities along the rivers bank will be devastated. Half the people destined to be moved are farmers. The reservoir will take up as many as 240,000 acres of farmland. Some of the inhabitants of the region are in favor of the dam and believe it will help future generations, while others believe the dam will destroy much of the cultural and historical value of the area. Archaeologists estimate that some 8,000 unexcavated sites will be lost forever in a tomb of water and sediment. ( Zich 20)   Ã‚  Ã‚  Ã‚  Ã‚  The Yangtze River has shaped the landscape of China over of the centuries and has created different cultural and territorial boundaries. The river and tributaries encompass over 700,000 square miles. The river divides China into northern and southern regions. It separates cultural and religious differences and matters as simple as culinary tastes.   Ã‚  Ã‚  Ã‚  Ã‚  The Three Gorges region represents one of the true seats of Chinese civilization. In this region history intersects with myth. The river and the region have many religious and metaphorical connotations. The gorges were supposedly created by a folk hero, Yu. With the help of a troop of dragons, reconfigured China’s hills and valleys to drain the land and make it habitable for humans. (Zich 21) The gorges have inspired artists and poets to create and reflect on the remarkable landscape of the Three Gorges.   Ã‚  Ã‚  Ã‚  Ã‚  Along the banks of the Yangtze River many factories and mills deposit pollutants which flow throughout the region and away from the Three Gorges region due to the powerful nature of the river. Many opponents of the dam warn that the Three Gorges reservoir will turn into a huge cesspool.

A.G Macdonnel’s Humorous Novel “England, their England”

It is an excerpt from A.G Macdonnel’s humorous novel ‘England, their England’. The English society has been satirized in a light hearted manner especially what is known as ‘Englishness’ , as seen from the eyes of a Scotsman. In this the author humorously describes a cricket match being played between men from England and men from Scotland in the village of Fordendan.The cricketers are petty businessmen or local shopkeepers.The story is presented in a mock epic style and ornate and bombastic language has been used to bring out this effect. The author has used humor as the main ingredient of the story. His description of the players, their style of playing, movements, and conduct is humorous. The story begins with the arrangements of Mr. Hodge who completed his tricky negotiations with the Fordendan caption. Just as the two players who were arranged to play for both sides went away in dismay, a motor car arrived containing not only Mr. Hodge’s tw o defaulters but also a third gentlemen who swore stoutly that he had been invited by Mr. Hodge to play. Negotiations therefore had to be reopened.This funny arrangement at the beginning of the story underlines the streak of humor which will run throughout the story. The method of winning of winning the toss by Mr. Hodge is described in a humorous way.’Mr.Hodge having won the toss by a system of his own founded upon the differential calculus and Copernican theory†¦Ã¢â‚¬â„¢.The bowling end of the ground was so steep that at the end stood a fielder who saw nothing saw nothing of the game but the blacksmith walking back or running to bowl. It was only during the last few yards of his run when the blacksmith was visible to the batsman. The blacksmith ran up to bowl climbing the slope superbly like a ‘mettlesome combination of Venus and Vulcan Anadyomene’.

Unforgettable Memories of A Weekend in New York

Mum handed my sister and me our passports and boarding tickets, hugged us tightly for what seemed like five minutes, and waved goodbye to us as trickled down her cheeks. It sounds strange to say this but I couldn't stop smiling, and neither could Sarah, my 19-year-old sister who was my guardian for the weekend. She was such a laugh, and always had something funny to say about everything. I knew it was going to be a fun and unforgettable weekend. The plane was due to depart from Heathrow to New York at one that Friday afternoon of the 13th October. As we sat laughing a joking the departures lounge our flight number was displayed on the huge television screen, and next to it the word ‘Boarding' flashed. It was time to leave. We picked up hand luggage and headed towards gate number 13. ‘Typical! ‘ I said to myself in my head, ‘Out of all 50 gates I we have to board through the unluckiest number of them all! ‘ Still, I'm not a very superstitious person; I'm just not that keen on flying. Anyway, I didn't let onto my sister about my nerves, she'd only make me feel worse! We had been sat on the plane for about 3 hours, and only four to go.  Like read about memories? Read also  Flashbulb memory! Everyone sat around us had been drinking and so they were all merry and laughing and joking about, that made me feel slightly more relaxed but I still couldn't wait to get off the plane. I sat in my seat and watched the film ‘Almost Famous' I was amazed by size of the television and how they fitted in the seat, my sister just laughed at me and told me I needed to get out more. Before I knew it, it was time to land. I fastened my seatbelt and began to feel slightly nauseous as the plane began to descend. We finally landed and after around 10 minutes we were allowed to get up and head to the doors. As I stepped off the plane the ice cold air hit me and I wrapped my arms around myself to help stay warm. The pilot had said as we landed that it was around -20C but I hadn't realised how cold that was. We caught a yellow taxi to our ‘motel' and got straight into bed. We had a long day ahead. I woke up at 8 and we walked to a local cafeteria for a bagel and cup of coffee. I was amazed at everything the surroundings, everything was so different from back home. ‘First stop, the Empire State Building, get a good view of the whole place ok? ‘ I replied to my sister with a nod and a laugh as we looked around to see everyone staring. I don't think everyone in the cafeteria was that impressed that she managed to spit out half her bagel as she asked me that question, but I found it amusing and we fell about laughing together. We caught a taxi to the building and entered a lift which took us halfway up the building, we then had to swap to another lift because the building is so tall that having only one lift would cause the cables to snap. Being told this by the guide didn't exactly help with my fear of heights. Finally, we reached the top and the view was just breathtaking. I had never seen anything like it. I stood there speechless for about thirty minutes, and looked out over the city for miles. I t was a surreal experience and views that imprinted my mind. Next up, we had to catch a ferry to Statton Island to see the world-famous Statue of Liberty. I took pictures but I knew the photos wouldn't show the astounding statue that stood for me. We caught a ferry back to the mainland and walked around Time Square. It held a resemblance to Piccadilly Circus, but was somewhat more exciting. We both looked like typical tourists with our huge bags, maps and cameras but everyone around was friendly and helped us with directions. It was getting late in the afternoon and we had been shopping for an hour or so and ended up in a nail bar. We sat there giggling together as we slurped our chocolate milkshakes and had our nails painted. By 9. 30pm we were both shattered but my sister said there was one last thing we had to do. I had no idea where we were going and all I can remember is it is somewhere off Fifth Avenue but we soon arrived at a huge outside ice rink. I was so excited I couldn't wait to try skating. We skated for about an hour, it was even colder being on the ice but we both managed to skate round at least once without falling over each other. We laughed so much and everyone around us laughed at us too but we didn't care. After that we headed back to the hotel. I collapsed onto the bed still dressed in my clothes and was out like a light. I slept like a log and didn't wake until the alarm went off at 7 that morning. We headed to the same cafeteria again for our morning bagel and coffee. Soon after that we hit the shops for some serious shopping. The selection of clothes and gadgets was never ending, each shop we entered I had to buy something. After a good few hours shopping we visited St Patricks's Cathedral, it was a big tourist attraction -there were a lot of English and Irish people around there, but it wasn't really that appealing to us so we didn't stay long. The last place we had left to visit was Ground Zero, we felt that as we were in New York we had to go and pay our respects. The area was devastating and very emotional. The memorial listed all the names of those who had died in the tragedy and I found it really upsetting and felt homesick, even though I had only been away two days. My sister hugged me and said to me ‘Let it make you realise what you've got and don't take it for granted. This is why you have to live life to the full and take every opportunity that comes along. Its not every day you get taken for a weekend shopping in New York is it? † she then smiled at me and gave me a kiss on the cheek. She was always capable of putting a smile back on my face, no matter how I felt. My sister had always been known as a joker and so to hear her say something like this really meant a lot. We got back to the hotel mid-afternoon and packed up our bags. Our flight departed at 6 that evening and we were on our way home. We landed at Heathrow at 1 in the morning. I had slept for most of the plane and car journey home. I walked in the front of the door of my house and inhaled deeply, it smelt of home, and I smiled to myself. The holiday was really fun and it had taught me a lot, it brought me closer to my sister and the advice she gave me at ground zero will stay with me forever, and the new experiences will stay with me forever too. I hope to return back there in the near future, to relive my happy memories.

Age of Extremes Essay

The twentieth century was rich in events and outstanding personalities. In his book Age of Extremes, Eric Hobsbawm provides an extensive review of what happened during the Twentieth Century and the impact of those events on human development. According to Hobsbawm, the Twentieth Century was both the Age of Catastrophe and the time of the extraordinary economic growth – a complex sandwich of events and developments that changed the human society â€Å"more profoundly than any other period of comparable brevity† (Hobsbawm, 1995). In the first two chapters of Age of Extremes, Eric Hobsbawm (1995) tries to evaluate the social and historic legacy of the Twentieth Century and creates a brief picture of the events and accomplishments that took place between 1914 and 1991. The author is confident that human society cannot distance itself from the events of the past, because everyone on the globe, irrespective of their life history and personal background, went through more or less similar central experiences that affected them all (Hobsbawm, 1995). Hobsbawm (1995) traces the evolution of the Twentieth Century from the First World War, which marked â€Å"the breakdown of the western civilization of the nineteenth century† (p. 6). The western civilization was characterized by capitalist economy, liberal constitutional structure, bourgeois image of the hegemonic class, and the glory of scientific, educational, technological, knowledge, and moral advance (Hobsbawm, 1995). The decades following the beginning of the First World War were the Age of Catastrophe: until the end of WWII, the society stumbled from one calamity to another and lived at the edge of survival (Hobsbawm, 1995). The failure of the major colonial empires and the economic crisis of unprecedented depth added their share of complexity to the state of world affairs (Hobsbawm, 1995). Hobsbawm (1995) believes that the victory of the Soviet Union over Hitler was one of the most important events of the Twentieth Century. Without it, the whole Western world could have turned into set of variations on fascist themes (Hobsbawm, 1995). The rise of the socialist movements was the direct result of the weaknesses in the nineteenth-century bourgeois society (Hobsbawm, 1995). How and why the world threw itself into the Golden Age of capitalism between 1947 and 1973 remains one of basic historical puzzles; but the Golden Age could not be endless and the global crisis that followed affected all, irrespective of their political, social, and economic configurations (Hobsbawm, 1995). The economic crisis gradually extended to cover political issues – the collapse of the Soviet Union produced an enormous zone of political uncertainty and destroyed the stable system of international relations (Hobsbawm, 1995). The economic and political uncertainties were followed by the moral and social crisis – the crisis of beliefs, which humans had used over the course of the Twentieth Century to win their battle over the nineteenth century’s ideology (Hobsbawm, 1995). The century that had begun with unbelievable optimism and faith in the future ended with a bang and a whimper, leaving the society in the midst of the moral, social, economic, and mental collapse (Hobsbawm, 1995). In Hobsbawm’s (1995) view, the Twentieth Century was the time of unprecedented achievements and dramatic failures. The cyclical nature of evolution resulted in continuous instability and profound economic, social, and political shifts. For many countries, the Twentieth Century became the time of remarkable changes and the beginning of the new era of uncertainty and chaos. Whether countries succeed in resolving the existing controversies depends on how well they can learn the lessons of the past and use wisely the historical, political, and moral legacy of the stormy Twentieth Century. Conclusion The Twentieth Century was the time of unprecedented achievements and failures. The capitalization of the word combination â€Å"Twentieth Century† by Hobsbawm (1995) is not accidental. The author feels that the Twentieth Century reflected a unique paradox: the triumph of the material values and their absolute rejection at the end of the era. The century that had begun with unbelievable optimism and faith in the future ended with the deep crisis of the moral and mental ideologies, leaving humanity in the midst of the social, economic, cultural, and moral collapse. Whether countries succeed in resolving the existing controversies depends on how well people can learn from the past and use wisely the historical, political, and moral legacy of the stormy Twentieth Century.

Adarand Constructors, Inc. vs. Federico Pena Essay

In the particulars of the case, the petitioner in the case, Adarand Constructors, Inc. challenged the policy of the Federal government of awarding financial considerations to general contractors that hire subcontractors that are majority owned by minority groups (Adarand Constructors Inc., vs. Federico Pena, (515 U.S. 200 (1995). In the case, the Transportation Department’s Central Federal Lands Highway Division gave the primary contract for a highway building project to Mountain Gravel and Construction Company (Adarand, 1995). Mountain then awarded the guardrail component of the project to Gonzales Construction Company even if petitioner Adarand was a specialist in the component and had submitted the lowest bid for the project (Adarand, 1995). The contract acquired by Mountain stated that the company would be eligible for extra compensation if it chose a company classified as a disadvantaged group (Adarand, 1995).   In the 1987 Surface and Transportation and Uniform Relocation Act, the act provides that 10 percent of the funds will be preferred for the socially disadvantaged groups (Adarand, 1995). The clause in dispute is that the definition of the â€Å"small disadvantaged class (Adarand, 1995). In the records of the Small Business Administration, Gonzales did not meet the requirements for the class (Adarand, 1995). In the decision of the Court, in Richmond vs. J.A. Croson, Co. (586 U.S. 469 (1989), the court ruled that one-third of the work to be given out to contractors will be given out to businesses whose owners are in the minority (Adarand, 1995). In their decision, the Court ruled that under the ambit of the equal protection, the review must undergo strict scrutiny, and the benefits is not anchored on the race of those who challenge the policy nor then ones who stand to benefit from such (Adarand, 1995). In the opinion of the Court, it rules that any and all classifications based on race must face strict evaluation, and that such policy is only conforming to the ambit of the Constitution that have a legally persuasive interest for the government (Adarand, 1995).

Letters from a Farmer in Pennsylvania (1767-68) Assignment

Letters from a Farmer in Pennsylvania (1767-68) - Assignment Example Again, products, like glass and paper, are those items that are highly needed and are essentially only obtainable from their mother country. Yet, without these basic items they cannot be productive and accomplish their needs. In essence making the colonists a slave to whatever cost or tax Britain may levy on the colonies. He speaks of parliament as if they as a whole may a wrong decision, but phrases it in a respectful and diplomatic way. Dickinson spoke out about how important and necessary it was for the people to stand up for their rights and liberties, but did not necessarily make any calls to violence. He believed that the relationship between the colonists and Britain should have been like a parent and child. The power needs the love and support of the parent, but may also fight against that parent as it grows and seeks to â€Å"mature.† However, these disagreements should not be possible to work out and should never result in the kind of war and violence, actions that could cause a permanent rift between the parent and child. Again, as stated above, Dickinson wanted the relationship between Britain and the colonies to be like that between parent and child. He was never really endorsing the kind of â€Å"rebellion† or efforts of protest that may occur in the colonies should be the sort that is handled in a way that would not cause actions that would sever forever the relationship with their mother country. This vision was considered to be his reasonable interpretation and the beginnings of a diplomatic rebellion that could be resolved with little need for violence and

E-commerce Essay Example | Topics and Well Written Essays - 2250 words - 1

E-commerce - Essay Example Clear communication channels and escalation matrix should also be defined. The core team must prepare a methodology and time frame to transfer existing data to the new system. A final launch date should be adhered to or changed depending on project progress. The leadership team must pay special attention to securing staff buy in, so that the new system when launched is embraced by the users. In implementing this strategy various organizational, management and technical issues will need to be addressed. This is discussed below. Organizational Issues In order that a life insurance company moves from a brick and mortar business to an automated environment, strategic leadership is very important. The leadership team may need to evaluate: "Strategy to deal with channel conflict Prevent erosion of margins Assess type of products suitable for web distribution Techniques to strengthen customer relationships and gain new customers online" (Bloor Research). This entails huge investment in IT infrastructure. The leadership team will need to decide the payment method for this investment. One option is to outsource or share costs with a provider while the other is to take costs out of existing operations. For example Allstate Insurance, a US based insurer "restructured its workforce to support a move towards a multi-channel sales strategy encompassing the Internet, call centers and agents. It eliminated thousands of non-agent positions and converted captive agents into independent contractors. These changes reportedly will save the company $600m. Allstate has also reportedly reorganized and consolidated some of its operations to save costs" (Insurance Journal). The life insurance company needs to decide the areas to... This essay evaluates the strategy for a life insurance company to transform from a brick and mortar business to an e enterprise. The researcher focuses on the discussion of the issue of converting a life insurance company to an e-enterprise, that requires not only huge monetary investment, but also investment in keeping the energy and tempo of the employees high so that project implementation is successful. If e launch is successful, some parts of the traditional set up can be replaced by more modern processes. It will turn the insurance company from a mammoth organization to a lean firm. Reduce processing time and control cost, e –commerce and e – business solutions hold great appeal for an insurance company. Josefowicz aptly notes that a life insurance company can â€Å"maintain a small group of e-business experts to provide guidance, consistency and best practices on the five key areas of strategy, education, usability, security and standardization†. The resea rcher states that this will help the company reduce the risk of: re-inventing the wheel for each new initiative, supporting cross-purpose initiatives, lack of training, which leads to lack of adoption and user frustration, divergent interfaces, which increases training expense, and reduces adoption, expensive, unnecessary integration of divergent systems, lack of interoperability, expensive and time-consuming post facto integration. The researcher then concluds that it's competence, clear direction and enthusiasm, that can surely make the project a success.

Cultural Immersion Experience Essay Example | Topics and Well Written Essays - 750 words

Cultural Immersion Experience - Essay Example The researcher states that the set up for Hejazi market was quite diversified and grand. Since it was a common ground for all the races and Muslim culture promotes equality considering all men equal in the eyes of God hence it was made sure that no disparity of any sort occurs. The event was a showcase of the Arab traditions, therefore, the arrangement was done in a manner that represented the Arab culture extravagance and grace. Furthermore, since the Arab culture and Islam has strict rules regarding women exploitation hence the event was segregated where there was no sort of physical contact between the male and the females. The event formally started with recitation of the Holy Qur'an. Praise was given to the sovereign and almighty. Later the event formally started with speeches by the organizers and the ones in power (chief guests). Later all those races which came to this market were introduced. After that all individuals who wanted to share their experience regarding the event or how various cultures and races have added to their well-being. These people shared their thoughts with the audience. This event allowed individuals to share what they have learned from dwelling with different races thus giving then a good opportunity to socialize. This event is a very important component in developing unity, harmony, and sustainability within the region. This event was very grand and had various races that were present to share their experiences. Mostly there were Arabs belonging to various tribes and settings. Also, there were Arabs who specially came from the rural areas in order to attend this grand convention. There was a lot of cultural diversity seen when it came to linguistics, clothing, food. Hence it was a very enriching experience as one got to know people from other races better. Initially, it was a bit difficult for the author to socialize with the groups. As they knew that the researcher is studying abroad some people have issues with that as they th ought that the author has adopted western culture. For others, it was a source of pride to have an Arab studying abroad. Once the researcher introduced himself to the people all welcomed him warm-heartedly. They asked the author about the western culture and whether it was difficult for him to socialize and mix with the natives. They also talked about their race and how things have transformed with time. One thing that the author observed was the temptation to acquire knowledge and learn present in all individuals there. Hence the overall response was quite positive. Initially, it was quite difficult for the author to be out of his comfort zone. Prior to attending the event, the researcher was doubtful about how he would be received there. But to his surprise, the response was very positive and heartwarming.

Brand Extension Essay Example | Topics and Well Written Essays - 1250 words

Brand Extension - Essay Example The strength of a brand is determined by the degree of positive attitudes that the consumers possess about it which needs to be transitioned very carefully in the new markets - like innovation, value for money, shorter order fulfilment time, effective customization as per customer needs, rewarding premium customers, etc. Loken and John (1993) argued that brand extension planning should comprise of extensive risk assessment of threats to the existing brand equity of the organization. The organization should be specifically cautious about risk of dilution of certain beliefs that the customers may be possessing about the original brand because the extended brand may contain attributes that may be incompatible with those of the established brand. Loken & John et al. ... Example, if a CRT based television manufacturer introduces computers and fails miserably, there are lesser chances of their flagship brand getting diluted. The researchers focussed on the flagship brand of Johnson's Baby Shampoo and studied impact of extended product line comprising of baby powder, baby oil, baby lotion, bandages & dental floss with respect to brand dilution due to reduced hygiene. They discovered that perception of reduced hygiene in any of these will result in dilution of all other brands including the flagship brand of baby shampoo. Yueng and Wyer (2005) probably have the answer to this phenomenon because they could prove through a complex research that "When a brand spontaneously elicits affective reactions, consumers appear to form an initial impression of the brand's new extension based on these reactions". Volkner and Sattler (2006) could establish determinants of brand extension success as - parent brand characteristics, marketing context of the target brand extension, relationship between parent brand & the brand extension and product category & characteristics of the brand extension in terms of perceived risk & consumer innovativeness. They gave special emphasis to management wisdom in mediating and moderating effects. Author's Perspective on Brand Extensions The author hereby argues that brand extension is an important brand growth strategy but needs specialist class analytics and intensive market research before arriving at the characteristics of the extended branding. This definitely should not be viewed as the short cut to success by using the existing established brand as the vehicle that is easy to